I spent the weekend at an event that took me out of my comfort zones, and it made me think about the role comfort plays in our business and personal lives. During this event, I talked to a woman who wants her business to be at the top of her industry, but doesn’t want to venture into new territory to do it. Nor does she want to spend money on search engine optimization (SEO) strategies to help other businesses find her.
She was smart, articulate, clearly had plans and was undoubtedly comfortable with her company as it is – somewhere between the status quo and real success.
Just as author, Jim Collins, says in his book “Good to Great” that “Good is the enemy of great,” comfort is the enemy of success in business. Comfort is lounging on a soft couch in sweat pants, feeding on junk food. Fine for a weekend but bad as a lifestyle. In business, comfort means not challenging the status quo or taking risks. It means doing same things day after day without questioning whether they are the best decisions for your business, product or service to be successful into the future.
If you apply that inertia to your marketing decisions, it’s even worse. You can’t market yourself well unless you find fresh ways to get your name, products or services out there. Different marketing channels can work together to improve how people can find you and you can move the needle toward your goals.
There are many marketing channels that produce results and many that work together to increase business success through increased visibility. Maybe you haven’t changed your marketing programs for a while, or you need help figuring out the steps to take to move that needle in the right direction – that’s what we’re here for. Send us your questions or tell us how you’re doing, here or on our Facebook page.
Coincidentally, I just read a good blog that ties in with this, about getting out of your comfort zones and striving for excellence. I hope it helps motivate you. http://blogs.hbr.org/cs/2010/08/six_keys_to.html