Every marketer today is facing the challenge of how to engage & activate the Millennial consumer base in brand preference and product choice. The group can be tricky to reach, but that doesn’t mean you can’t target them with a smart mix of traditional and non-traditional marketing channels.
One of the major challenges facing B2C marketers, both offline and online, is channel integration. While this may seem daunting, the good news is that there are great opportunities for smart marketers to use social and mobile media channels as an extension of their traditional marketing plans to create a more dynamic customer experience and consistent brand image.
d.trio marketing group was selected by Concordia University to generate leads for prospective non-traditional students via direct marketing – augmenting SEM and radio. The client wanted to drive more leads while controlling acquisition cost per lead and include both undergraduate and graduate programs.