d.trio marketing group Generates Leads for Concordia University

By November 1, 2011General

d.trio marketing group was selected by Concordia University to generate leads for prospective non-traditional students via direct marketing – augmenting SEM and radio.  The client wanted to drive more leads while controlling acquisition cost per lead and include both undergraduate and graduate programs.

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To this end, d.trio added email as additional venue and mailed smarter through increased list performance knowledge and segmentation.

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For more information on how d.trio can help you, please contact greatideas@dtrio.com.

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