cat[&]tonic

Month: February 2012

Generational Marketing: How to Reach Boomers

by Victoria Hoshal It’s no surprise that Baby Boomers (those born between 1946 and 1964), are the most important demographic within the U.S. consumer base. They are the largest generation in American history. d.trio researched a range of industry resources to define the most relevant and timely advice for those [...]

By |February 8, 2012|Categories: General|

Bank Marketing Trends for 2012

by Victoria Hoshal We’ve seen significant changes in how consumers view and use banks and their products over the last year. These changes will no doubt continue to evolve in a dramatic fashion for 2012. They will drive how banks define their brand and market themselves. d.trio suggests the following [...]

By |February 8, 2012|Categories: General|

d.trio: The Year in Review

by Victoria Hoshal WORK 2011 was digital at d.trio!  The demand for our digital services increased significantly - from website and micro-site development, landing pages and banner ads to email campaigns and online videos. Our clients expanded their focus on integrated, multi-channel initiatives, as we saw across the marketing services [...]

By |February 8, 2012|Categories: General|

The Art of Social Marketing

by Victoria Hoshal As consumer-facing companies struggle to refine their media mix, they may or may not understand the delicate balance of how much is too much – or not enough, within their social marketing channel. We suggest that marketers keep in mind the following basic principles in order to [...]

By |February 8, 2012|Categories: General|

Online Retail Marketing – Holiday 2011 Review

by Victoria Hoshal Despite the recessionary outlook, online retail sales for the Holiday season exceeded 2010 levels by 15% and reach historic levels. Consumers spent $35.3 billion online, according to market research organization ComScore. Email and online channel growth was highlighted by a YOY 9% increase to the top 500 [...]

By |February 8, 2012|Categories: General|
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