cat[&]tonic

Month: April 2012

Marketing to Affluents: Know their Communities

  by Jordan Bainer The book Our Patchwork Nation: The Surprising Truth About the "Real" America has piqued my interest regarding how to better define consumer targets across the United States. Media tends to define states and even entire country regions by either red or blue, alluding to the different [...]

By |April 19, 2012|Categories: General|Tags: , , , , , |

Marketing to Affluents: Savings Appeal

by Maureen Dyvig In volatile economic times, most consumers tighten their belts and make better-informed shopping choices, especially when it comes to luxury items. An interesting side effect of the recent economic recovery has been affluent consumers’ new focus on value. Deal-seeking is now a trendy activity among all socio-economic [...]

By |April 3, 2012|Categories: General|Tags: , , , , , , |
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