Intern Series Finale: What College Doesn’t Teach You

By August 23, 2012General

Note: Today is Laura’s last day at d.trio. She’s done a great job and we’ll all miss her. Good luck in school, Laura!

by: Laura Gorder, marketing intern

Walking into my internship on the first day, I knew I had a lot to learn, but never did I expect to learn so much in only eight weeks.

This summer, I have been exposed to a number of things that our college professors and curriculum tend to leave out. Things they don’t write about in textbooks. Things I’d likely only discover by being a part of the industry. Things I didn’t know that I was missing. I learned plenty about myself, about the industry, and about being a part of an account services team.

About Myself…
I’m far from an expert in anything. I have come to understand that I have a lot to learn. Being an intern exposed me to a variety of professionals, many of which are experts and incredibly knowledgeable in their industry due to their years of dedication and experience. As a soon-to-be college graduate, I have realized that in order to be successful, I must never stop learning.

Using my eyes & ears. I have also learned the importance of listening and observing at this stage in my career. d.trio marketing group has been wonderful about including me in their meetings – from brainstorming sessions, to giving creative direction, to presenting final work to clients. I have watched ideas grow into campaigns, criticism strengthen design, and executives sell their work and the rationale behind it. By observing these activities, I have a much better understanding of what works, what doesn’t and how to manage people in order to reach a final goal.

Tight Knit. This internship has reinforced my preference for small dynamic environments. Eleven professionals make up d.trio marketing group, providing an environment that’s open to collaboration and teamwork. Because of the agency’s size, I was able to be a part of projects throughout their entire lifecycle – a great fit for someone who likes to have control and stay involved from start to finish.

About the Industry…
It’s not all glamorous. That’s because until I was behind-the-scenes, I didn’t realize the amount of critical thinking, management, and re-do’s that creative work requires. I have learned that the marketing industry relies on trustworthy relationships not only with clients, but also with vendors. There is a magnitude of other businesses that work collaboratively, from commercial printers to specialized agencies, and play an important part in producing awesome work.

It’s not all the same. There are many types of agencies out there – marketing, advertising, design, digital, small, large, specialized, full-service. It’s all actually very different. My time at d.trio marketing group has helped me understand these differences and prepared me for interviews and opportunities with other agencies in the future.

About Account Services …
The art of communication. Whoa, I had never realized how important the role of communication is for an account executive. Nearly every person associated with a project takes direction from the agency’s executive, and if that direction isn’t clear, the project has potential of turning into a muddy mess. A good account executive is able to read between the lines of a client’s communication – verbal or non – and then pass it along to right-brain dominant creatives and so forth. Being able to master this task is something I know will take practice.

Constructive compliments. d.trio marketing group does an awesome job at giving compliments. I have learned that as a member of an account team, pointing out the positives in a situation builds morale and boosts collaboration. Giving credit when credit is due has proven to be a secret to successful teamwork.

My eight-week journey at d.trio marketing group has been very significant in my pursuit for a career in marketing. I couldn’t possibly share everything that I have learned, but look forward to fueling the path ahead with the knowledge I gained this summer.

Huge thank you to d.trio marketing group for a successful summer internship experience – I owe ya! 😉

Author 33dtrio33

More posts by 33dtrio33

Leave a Reply