Monthly Archives

December 2012

Intern Series II: Starting an internship at d.trio marketing group

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Starting a new internship is like opening a present on Christmas. You are ready for something new, nervous that you might not like it or it doesn’t fit, you don’t know if batteries are included, and you are excited for the opportunity to learn new things.

Beginning my internship with d.trio marketing group I felt like I was opening a Christmas present. This is all totally new to me. Although I have had two internships before, I have never had one with a marketing agency. I have always wanted to get this experience and going into my first day I felt a mixture of excitement and nervousness.

So far I could not be happier with this opportunity. Everyone that works here has been so welcoming and helpful with all of the trillion questions that I have. I have been interning for d.trio for two weeks so far and I am already sitting in on client meetings, meeting with everyone in the officeand learning about their position in the company and learning about the company as a whole.  And, I totally got the best gift during our White Elephant gift exchange (a used bowling pin).

I am really looking forward to a few different things in this internship. I want to learn how an agency works. How are clients found, how are projects distributed, who are our clients and what kind of projects are we working on, and how does a small agency with large clients compete with other agencies? Next, I want to see what kind of skills are needed to succeed in the agency environment and what skills do I already have and what things I can learn from everyone at d.trio?  Finally, I want to be able to work on a team on an actual client project.

I know that everyone is expecting big things from me and I am very motivated to exceed their expectations. I am looking forward to this experience and opportunity!

Andrey
Marketing Intern
d.trio marketing group

Marketing in a tech-driven world

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We’re all aware of how much marketing has changed in 5 years and as a marketing company, d.trio’s looked for ways to marry traditional, paper-based tools and channels with digital counterparts. We’ve started seeing the term “Marketing Technologist” used to describe the tech expert in a marketing company or department, but we believe that instead of having a separate position in a company, technology integration strategy should be a skill set of all marketing employees. Technology is no longer just a vehicle, it’s an integral part of marketing and user experience. Technology is driving many projects from internal business tools that help with sales and customer interaction, to apps and mobile Web for easy access/viewing on smartphones, to collateral and other content management online.

Being problem solvers at heart and having always embraced technology has helped us find great ways to help our clients migrate their collateral and publications to bridge the gap between paper and digital experiences. Technology helps clients take their paper documents to reader-friendly electronic delivery on computers, tablets and smartphones. As people become more mobile oriented, they expect companies to provide the content they need – wherever they are, whenever and how they need to access it. To this end, we provide the technology of content delivery in different ways to maximize the reader experience.

Page-turn technology is one of these tech tools. It helps deliver publications in a reader-friendly manner with realistic page-turning graphics. You can zoom in, embed video, use links from the contents page and also link back to information on your own website all within the PDF document. It’s a great way to present your magazines, white papers or brochures. Here’s an example (not our work).

UX Design Principles

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Recently, d.trio has worked on a number of client projects with a strong user experience component. This work has acted as a reminder of how the laws of UX design tie into influencing customers’ brand preference. Here are a few principles of UX design that marketers should incorporate into their project planning and execution:

Consider the whole interaction a person has with a product, process, or service. UX design and strategy considers not only the end result but also the whole process to get to that result.

Warby Parker is a good example of a brand that considers the whole consumer interaction. Through a simple website, you can order frames to try on at home or you can try on virtually. Your postage is taken care of, you can get your Facebook friends advice on selected styles, and your finished glasses come to you in less than a week. The process is designed to be easy and valuable throughout.
UX Design Principles

You have to read between the lines. Consumers won’t always tell you why something seems difficult or undesirable. Marketers must glean insights from consumer interaction and synthesize that into noticeable process improvement.

Google has built their philosophy on understanding how to make things better for their users (without their users telling them to do so). They state in their last philosophic tenet “For example, when one of our engineers saw that search worked well for properly spelled words, he wondered about how it handled typos. That led him to create an intuitive and more helpful spell checker.”
http://www.google.com/about/company/philosophy/

Show. Don’t tell. To create the simplest user experience, it’s best to explain a desired consumer response through visuals and concepts your consumers are familiar with. This familiarity will help develop brand preference.

Infographics are helpful tools used to break down complex ideas and serve them up to viewers in terms they can easily process. A relevant example is this infographic talking about the specifics of the U.S. fiscal cliff (a topic many individuals don’t clearly understand).
http://www.nerdwallet.com/blog/markets/2012/infographic-fall-fiscal-cliff/

 

Though these are just a few ideas that come from UX design, they’re important principles to remember when marketing to consumers.

Sources:

http://rhjr.tumblr.com/post/25440289520/13-tenets-of-user-experience

http://mashable.com/2012/09/20/memory-user-experience/

5 Simple Tips for Business Travel

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Visiting out of town clients or pitching to a prospective client is extremely valuable in strengthening relationships and building new ones. Plus, it is fun to see people in person. Here are my personal tips to make your business travel as stress-free as possible:

1. Minimize clothes wrinkling and the need for ironing later by layering your clothes in plastic. The plastic that dry cleaners use works particularly well.

2. Carry a travel wallet. Swap out your regular wallet for an old one or purchase an inexpensive new one and include only the essentials. You will minimize your exposure if your wallet is lost or stolen. In addition, with a clean wallet, all your business receipts will be organized and easy to find later.

3. Use a backpack style computer bag or carry-on with padded shoulder straps. The dual straps will distribute the weight equally, help prevent back and neck strain and will keep your hands free while you trek through the airport and wait in lines.

4. Prepare for unexpected delays or downtime by including the following items in your carry-on bag:

• Books/magazines/cross words etc – a good old-fashioned hard copy eliminates the need for Internet access.
• Empty water bottle – your favorite reusable water bottle can go through security and get filled afterwards.
• Light snacks –packing a few snacks will tide you over until you can get a meal.
• Comfortable walking shoes – sneak in a little exercise or just provide relief after a long day in business footwear.

5. Arrive early as opposed to on time. Nothing adds more stress than getting caught in a traffic jam, a full parking ramp, or some other unexpected delay that puts you behind schedule. By planning to be early, not only will you will have a buffer, but also time to relax.