Marketers and cyber security
If you’ve worked in marketing, especially direct response marketing, for any length of time you are already well aquainted with the need to protect customer data. From locking data tapes in a safe to requiring a badge swipe to enter a secure section of the print room to recommending a [...]
d.trio featured work: Japs-Olson Company
Tasked with creating new sales material for Japs Olson printing company, d.trio jumped at the opportunity. We wanted to create something that balanced the strength and history of the company that also showcased their leading edge technology. We started with a campaign theme, “Print. Mail. Innovate.” We added a rich [...]
Top Inventions
Several key advancements stand out as particularly revolutionary because of the impact they had on the world. According to Live Science*, here are their picks for the 10 most important inventions of all time, from past to present: The wheel The nail The compass The printing press The internal combustion [...]
Following the Crowd to Innovation?
“The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it.” — Elbert Hubbard Given the current pace of innovation, this statement certainly rings true. The amazing thing is that it’s from the late 18th century! Clearly [...]
Management Perspective
Years ago, Steve Jobs asked his designers to come up with a portable tablet that would have touch technology and be able to access the internet, and play videos and games. After months (or years) of development, when the prototype was presented to Jobs his immediate reaction was that new [...]
Invent some marketing, and boost your brand.
Differentiating a brand is not for the weak of heart. Even established brands can find themselves struggling to create a blip on the sales meter. Too often, the competition is saying the same things you are, or somebody else is first, or says it louder, or – you get the [...]
Cage Match: Pie vs. Cake
Presenting the second in our Cage Match series. An occasional video posting of various d.trio team members squaring off about the little things we find to argue over. This time around Jordan and Tina bicker about dessert. We hope you are entertained and if you'd like to give us your [...]
Brand Reinvention
Reinventing a brand is a delicate science. It requires careful consideration of current brand perceptions along brand aspirations for the future. The most successful rebrands are rooted in truth (e.g., “are audiences perceptions in step with how we are positioning ourselves?”) In order to get to that truth, you must [...]