cat[&]tonic

Month: August 2013

d.trio featured work: Japs-Olson Company

Tasked with creating new sales material for Japs Olson printing company, d.trio jumped at the opportunity. We wanted to create something that balanced the strength and history of the company that also showcased their leading edge technology. We started with a campaign theme, “Print. Mail. Innovate.” We added a rich [...]

By |August 26, 2013|Categories: Newsletter|Tags: , , , , |

Top Inventions

Several key advancements stand out as particularly revolutionary because of the impact they had on the world.  According to Live Science*, here are their picks for the 10 most important inventions of all time, from past to present: The wheel The nail The compass The printing press The internal combustion [...]

By |August 26, 2013|Categories: Newsletter|

Following the Crowd to Innovation?

“The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it.” — Elbert Hubbard Given the current pace of innovation, this statement certainly rings true. The amazing thing is that it’s from the late 18th century! Clearly [...]

By |August 26, 2013|Categories: Newsletter|Tags: , , , |

Management Perspective

Years ago, Steve Jobs asked his designers to come up with a portable tablet that would have touch technology and be able to access the internet, and play videos and games. After months (or years) of development, when the prototype was presented to Jobs his immediate reaction was that new [...]

By |August 26, 2013|Categories: Newsletter|Tags: , |

Brand Reinvention

Reinventing a brand is a delicate science. It requires careful consideration of current brand perceptions along brand aspirations for the future. The most successful rebrands are rooted in truth (e.g., “are audiences perceptions in step with how we are positioning ourselves?”) In order to get to that truth, you must [...]

By |August 14, 2013|Categories: General|Tags: , , , , |
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