Sweet Ideas

By October 2, 2013Newsletter

Fiserv has created a fun and memorable way to reach out to sales prospects in the financial services industry. The direct mail campaign began with a filled candy jar and a candy themed message about Fiserv’s capabilities.   Each quarter a candy refill package is mailed.  Each mailing series ties in a new candy theme that highlights a specific product or area of expertise. Not only has this encouraged engagement, but it has also provided a great opportunity for ongoing communications.  Now that is sweet!

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Author 33dtrio33

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