Content Marketing – Why it’s Important and 5 Tips for Success
Today’s consumer has changed and businesses must change the way they market to them. Welcome to content marketing. Content marketing is using informative or entertaining content to engage customers and prospects with information that they’ll want to use for it’s own sake. It is a different approach because it does [...]
Trends in Logo Redesign
The logo is the primary expression of a company’s brand. There is more equity in this single visual asset than any other part of the brand identity. Voice, photographic style, typography, customer service philosophy? All important, but the logo stands as the most visible, most often encountered, and arguably most [...]
Management Perspective
Marketing lessons from a new puppy. There’s no better way in my book of gaining renewed perspective on, well, everything, than getting a new puppy (which I just did). Watching them interact with their new environment is a revelation. For puppies, almost everything is new, strange, exciting, scary, amazing and [...]
The history of Black Friday
Is there anything more thrilling than the hunt for a good bargain? Probably, but with Black Friday, Small Business Saturday and Cyber Monday right around the corner gift shopping is at the top of everybody’s list. Most (if not every) Americans know about Black Friday – but do you know [...]
A swing back to credit?
The world of payments continues its dizzying evolution. According to the Nilson Report (a payments industry newsletter), debit card spending lost market share to credit cards in the U.S., reversing a trend of more than 20 years. Some of the reason for this can of course be traced to the [...]
Expression on demand recharge.
Beth is the art director at d.trio. Art Director. That’s the title on my business card. To people who don’t know better I’ll bet it summons up images of daily creative breakthroughs, someone who does magic with things called pixels and PMS colors. A person obsessed with light and print and [...]
Put on your best Christmas expressions kids.
by Melinda Moore - senior designer at d.trio Well it’s that time of year again, the designing of the annual Christmas card. Ever since my husband and I have been married (almost 18 years) we have sent out a photo Christmas card. Our family and friends are always commenting to [...]
New Business Development Tips
by Victoria Hoshal - d.trio's director of business development Best practices for new business development hold true across multiple industries – whether you are a marketing agency selling your services or medical device company selling in the B2B space. I found a good overview on today’s challenging new business environment: http://www.brainrider.com/better-b2b-marketing/business-development-best-practice/ [...]
Featured work: whitepapers
With content development being the buzz of the decade, the humble whitepaper has had a renaissance of late. And they're not just white anymore. Brands are using the full range of their corporate look and feel to make certain that every touchpoint with a consumer is another opportunity to breed [...]
The Best in Banking – collected links
Power 100: Best Banks and Credit Unions on FB, Twitter & YouTube: http://thefinancialbrand.com/34007/power-100-2013-q3-rankings/ 20 Best Bank Marketing Blogs: http://thefinancialbrand.com/33855/top-20-best-bank-marketing-blogs/ America’s Best and Worst Mobile Banking Apps http://thefinancialbrand.com/32967/americans-rate-the-best-and-worst-u-s-mobile-banking-apps/ 50 of the most Spectacular Website Designs in Banking http://thefinancialbrand.com/28070/50-of-the-most-spectacular-website-designs-in-banking/ 15 of the best Bank Facebook Pages to watch http://thefinancialbrand.com/34391/15-bank-credit-union-facebook-pages-to-watch/