Expression on demand recharge.

By November 22, 2013General

Beth is the art director at d.trio.

Art Director. That’s the title on my business card. To people who don’t know better I’ll bet it summons up images of daily creative breakthroughs, someone who does magic with things called pixels and PMS colors. A person obsessed with light and print and what kind of shape certain blocks of type make on a page. Some of that is true but mostly what I do is make sure the communications my agency produces are up to Standards. Corporate Brand Standards, my Agency’s Standards, the Client’s Standards, and, whenever possible, My Standards. There is far more compromise and management of detail in my job than most people would expect. The popular, romantic image of the graphic designer is that of the artist who designs engagingly simple, perfectly complicated logos and beautiful websites all day. Lost in that image is the fact that most clients also need statement stuffers and whitepapers and tiny animated gifs for the Google ad network. There is less magic in this job than most people would like to know. But there is some. There is a way of thinking about space and light and color that has to be second nature. You need to be a little clairvoyant in this job, to be able to show people that thing that lives inside their own heads, but a better version of it, a more polished version of it, a more useful version of it. You need the perfect expression of the project goal. You need inspiration on demand, on schedule, on budget. And, oh yeah, everyone in the room has an opinion, from the client to the AE to the client’s wife’s cousin. All this can take it’s toll on a working designer who deals with multiple clients with myriad needs every single day, and who, like everyone else, never has enough time.

How to replenish that stock of inspiration? Look around. Find people who love what they do, who do it well, who look at things differently. Don’t copy, never copy, but seek out those people and places and works that let your mind breathe. Because it’s in that intake of breath that inspiration grows.

Here are few of my go to websites when I need to take a deep breath:

AlexandraFranzen.com – Alex spends her time being really good at helping other people be better. And sometimes the way she looks at the world and her willingness to speak truth is exactly the kind of mind bend I need.

DeviantArt.com – art takes many forms, and most of them can be found here.

ilovetypography.com – because I’m a little obsessed with typography and I feel at home here.

Curve from Getty Images – solid information plus beautiful images. Win.

Pinterest Design Boards – Duh.

TheOatmeal.com – because funny is good, but funny and smart is perfect.

Author Beth Seitzberg

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