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Management Perspective
Recently I attended a conference with a whole bunch of agency people. Present were owners, account managers, programmers, videographers, technicians, CMOs, CEO’s, COO’s, designers, statisticians, writers and at least two completely off the wall, crazy for the sake of being crazy, outrageous for the sake of being outrageous, dudes. The [...]
It’s Your Story, Now Stick to It
The inbox is the only place your company competes against your standard competition, offers from other industries, and messages from family and friends. Everyone vying for the all-important click through. How do you rise to the top of the inbox? Tell a good story. Stories delight and entertain. And, most [...]
Top 10 Marketing Take-Aways from BOLO
Want to know what the best marketers are thinking and talking about? We just spent three days at BOLO (Be on the Lookout), an intensive conference dedicated to digital marketing excellence. With over 30 sessions and speakers to choose from, in addition to ten plus vendors, the days were packed [...]
