Lasers, Juice and a Briefcase of Money
When I picked up the phone, my client almost burst out of it with excitement as they shared with me their new, brilliant idea! I was thrilled they had picked me to help and as my gears started grinding, I began to envision an implementation plan that looked sort of [...]
Who’s on the $2 bill?
How well do you know your U.S. currency? Infographic courtesy of NerdWallet.
Re-igniting your creative spark: Focusing on the big Idea.
As creatives, the goal in any piece you create is to tell a story—a story that is either useful, entertaining, or beautiful. Perhaps all three, if you’re lucky. And while that’s a lovely objective, sometimes the creative well runs dry, and ideas don’t come so easily. When this is the [...]
Featured Work
Being prepared for opportunity is one of the best advantages of having quality branding and messaging. We recently saw how this can be very effective when one of our clients wanted to do something cool at their banking industry conference to promote their new online services platform. The timing was [...]
Our trip to Google
As agency owners we sometimes have access to some pretty nice perks. One such perk happened a few weeks ago when we got to visit Google headquarters in California. The first thing we saw as we pulled up in the bus (there was a group of us) was the driverless [...]
5 Ways to a Better Headline
The digital world has changed the way marketers and advertisers write. For better or worse, it has changed. We now have to bend to the will of SEO and the almighty Google. Headlines have gotten stale and boring. It’s time that we start making it a priority to write compelling [...]
Sometimes it all goes horribly wrong
So. Yeah. The last few days have been rough on the d.trio blog. Those of you who were watching, and I know some of you were because you emailed or called (Hi, Les, thanks), know that sometime early Monday this blog, well, imploded. I've been working with web files and [...]
Three Tips for Marketing Your Online Degree Programs
By Gary McVey Our January blog post focused on how online learning programs greatly expand a university’s recruitment footprint, and how this impacts college marketers. Now let’s move into tactics for effectively marketing online programs. Since all of our options won’t fit in one blog post, let’s focus on three [...]
d.trio’s 2014 New Years resolutions
Mary: My New Years resolution is to drink more champagne Victoria: I believe in intentions vs. resolutions... Tina: PURGE the things from my life that I do not need or want. And sign up for automatic bill pay. Patrick: This year I’m going to eat better, and attend more marketing [...]