By Published On: February 28, 2014

When I picked up the phone, my client almost burst out of it with excitement as they shared with me their new, brilliant idea! I was thrilled they had picked me to help and as my gears started grinding, I began to envision an implementation plan that looked sort of like this:

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Then reality set in. As we started working through the implementation process of this great idea, the path to implementation looked more like this:

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Sound familiar? This happens to the best ideas. Implementation buzz-kills, such as a budget, compliance and time can get in the way. The good news is, there is hope.  I have three ideas to support the implementation of your next great idea and they include: juice, lasers and a briefcase.  That’s right.

  1. Sharks with laser beams.  Every good idea can get even better, right? Maybe not. Identify your challenge and goal in the beginning and keep a laser-sharp focus on your plan. Each decision you make should support the goal.  Do not waiver. If the idea doesn’t support your original plan, set it aside. You may have just come up with another great idea!
  2. Soak up the creative juice. I know your idea is really awesome and you can’t wait to share it. Give it the time it deserves and let the awesomeness marinate. During that time, you can gain the internal support you need and think through issues that may arise as you move forward.
  3. Deal…or no deal briefcase.  Without the restraints of a budget, I’ve seen ideas transform from awesome to mind-blowing-ly amazing. It can also create a big buzz-kill when the reality of budget parameters stomp out the mind-blowing-ly amazing idea that now doesn’t fit into your budget, leaving clients deflated. I don’t like to see clients deflated. Make sure you know how much money is in the briefcase before you make your plan.

Before you run full speed ahead with your next great idea, make sure your idea is supported with lasers, juice and the right briefcase. Those three things, along with your new idea may be the ticket to your next promotion!

About the Author: Megan Devine

Megan Devine
Megan taps into her left-brain logic and right brain creativity—steering the business, bantering with her team, and strategizing on client work. She says it’s her dream job and we believe her. Using her passion and knack for understanding complex connections in business and marketing, she collaborates to create love between brands and customers. She possesses expertise and experience that only comes from persevering in the ever-changing marketing agency world. Megan co-founded d.trio marketing group, now cat&tonic, in January of 2000 and took sole ownership in 2019. Her vision, support, and sheer stubbornness got us through 9/11, the great recession, and a pandemic. She has judged the International ECHO Awards since 2005, has consulted for several organizations, and serves on several boards. Educated at Carleton College, she learned the importance of critical thinking for success. At home she learned the value of a good story.
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