cat[&]tonic

Month: April 2014

Featured Work

Thrivent Federal Credit Union TFCU wanted to demystify the mortgage lending process through an online video. They hired d.trio to produce the video and explain and simplify the seemingly complex process of online mortgage lending to an audience of future homeowners. Watch the finished video.  

By |April 30, 2014|Categories: Newsletter|

New section coming

Starting next month this newsletter will get a new look, and with it, a new section. We haven't settled on a name yet but "Link-a-Roo, More for You" has been excluded from the competition. This new section will be a collection of links and further reading on current issues in [...]

By |April 30, 2014|Categories: Newsletter|

Management Perspective

A hitchhiker’s guide to liking your job Over the years, a number of young people have asked my advice on career matters, including which job to take that will fit them and make them happy. OK, so when do the hard questions come? Actually, I have one piece of advice [...]

By |April 30, 2014|Categories: Newsletter|

The Coffee Stain Theory and Branding

Your brand.  That treasured sense of self that your company strives to project and perpetuate every day is as fragile as it is critical to your success.  That’s why one should never discount the details when dealing with anything brand related. Your brand is far more than your logo, website [...]

By |April 22, 2014|Categories: General|

A rant against lazy marketing

As marketers we have the luxury of knowing something about the people we market to. We have data dashboards, trends, purchase information, generational knowledge – and the list goes on.  There are ample opportunities to really make our messages relevant to the receiver. But it’s easy to fall in the [...]

By |April 17, 2014|Categories: General|

Get a better brain

So, you’ve got goals, and one of them is to advance in your career. With so many paths available to enhance your abilities (online training, formal education, mentors), where do you start? Maybe it’s time to take a different perspective and start from the inside. Here’s a little secret if [...]

By |April 10, 2014|Categories: General|

Growth.

The best time to plant a tree is 20 years ago. The second best time is today. An Ancient Chinese Proverb, simultaneously telling us it’s never too late and, “Wow, you’re really late.” But isn’t this the truth about growth, or change. You’re always late until that moment when you [...]

By |April 9, 2014|Categories: General|

Being in too many places

Every day there is a new and exciting technology or social network. A lot of corporations tend to jump in thinking that it will be the next big success story and pretty soon they start to stretch their team too thin. There’s Facebook, Twitter, Pinterest, Google+, MySpace, YouTube, LinkedIn, Instagram, [...]

By |April 4, 2014|Categories: General|

To divulge or not to divulge, that is the question…

Should you divulge your project budget to your marketing agency?  Darn right you should.  And here’s why. A very wise person once said to me, “Anything can be accomplished with enough time and money.”  Indeed, the possibilities are endless.  Unfortunately, time and money typically are limited commodities and must be [...]

By |April 3, 2014|Categories: General|
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