Featured Work
Thrivent Federal Credit Union TFCU wanted to demystify the mortgage lending process through an online video. They hired d.trio to produce the video and explain and simplify the seemingly complex process of online mortgage lending to an audience of future homeowners. Watch the finished video.
New section coming
Starting next month this newsletter will get a new look, and with it, a new section. We haven't settled on a name yet but "Link-a-Roo, More for You" has been excluded from the competition. This new section will be a collection of links and further reading on current issues in [...]
Management Perspective
A hitchhiker’s guide to liking your job Over the years, a number of young people have asked my advice on career matters, including which job to take that will fit them and make them happy. OK, so when do the hard questions come? Actually, I have one piece of advice [...]
Landing Pages – When Do You Need Them? Why They’re Worth It!
By Victoria Hoshal In our last blog post we talked about the importance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as key elements of your front-line digital marketing program, especially for enrollment marketing. This month we’re exploring the other end of that equation – the viewer or [...]
The Coffee Stain Theory and Branding
Your brand. That treasured sense of self that your company strives to project and perpetuate every day is as fragile as it is critical to your success. That’s why one should never discount the details when dealing with anything brand related. Your brand is far more than your logo, website [...]
A rant against lazy marketing
As marketers we have the luxury of knowing something about the people we market to. We have data dashboards, trends, purchase information, generational knowledge – and the list goes on. There are ample opportunities to really make our messages relevant to the receiver. But it’s easy to fall in the [...]
Get a better brain
So, you’ve got goals, and one of them is to advance in your career. With so many paths available to enhance your abilities (online training, formal education, mentors), where do you start? Maybe it’s time to take a different perspective and start from the inside. Here’s a little secret if [...]
Growth.
The best time to plant a tree is 20 years ago. The second best time is today. An Ancient Chinese Proverb, simultaneously telling us it’s never too late and, “Wow, you’re really late.” But isn’t this the truth about growth, or change. You’re always late until that moment when you [...]
Being in too many places
Every day there is a new and exciting technology or social network. A lot of corporations tend to jump in thinking that it will be the next big success story and pretty soon they start to stretch their team too thin. There’s Facebook, Twitter, Pinterest, Google+, MySpace, YouTube, LinkedIn, Instagram, [...]
To divulge or not to divulge, that is the question…
Should you divulge your project budget to your marketing agency? Darn right you should. And here’s why. A very wise person once said to me, “Anything can be accomplished with enough time and money.” Indeed, the possibilities are endless. Unfortunately, time and money typically are limited commodities and must be [...]