Every day there is a new and exciting technology or social network. A lot of corporations tend to jump in thinking that it will be the next big success story and pretty soon they start to stretch their team too thin. There’s Facebook, Twitter, Pinterest, Google+, MySpace, YouTube, LinkedIn, Instagram, Tumblr, Flickr and the list goes on and on.
If you have a small team of social media savants then it might make more sense to pick a few outlets where your company excels rather than risk looking mediocre in eight of them. This is where you’ll need to start thinking strategically. Take into consideration where you get the most interaction, your brands personality and your expertise.
Now that the spaces have been chosen it’s time to get your hands around content. This can be laid out and planned for the entire year. The main focus is that your company will be found in a few key places and your team can laser-target content and work (hopefully) more efficiently.
Even though it’s better to be in a few key areas it’s still wise to take hold of handles and usernames if possible. Imagine how weird it would be if Starbucks Twitter Handle was @Starbucks1 instead of @Starbucks.