cat[&]tonic

Month: July 2014

Prepaid Cards – Reshaping the Payments Landscape

They’re not credit cards. They’re not debit cards. They’re a lot like gift cards - but not really. So where do they fit? These handy, reloadable cards function like a debit card, but are not linked to a bank account. Like a retailer’s gift card, the funds are loaded onto [...]

By |July 28, 2014|Categories: Newsletter|

Bitcoin: Is digital currency here to stay?

Conceived in 2008, and used by over 100,000 people around the world, Bitcoin is a whole new kind of money—an electronic-based virtual currency that many of today’s top tech leaders consider the wave of the future. It allows people to buy and sell goods and services outside of banks or [...]

By |July 28, 2014|Categories: Newsletter|

Featured Work – CycleHealth

d.trio is proud to help support an exciting new charity: CycleHealth. Their mission is "To create a new cycle of health in America, starting with the youngest generation." They do this by promoting a series of 'kid adventures that matter', meaning that participants are not only improving their own health [...]

By |July 28, 2014|Categories: Newsletter|

Trending Now – Augmented Reality for Print

Augmented reality may finally be getting cool enough to actual use in support of print advertising. More magazines are adding the ability to use it within their pages and many have even done special issues showcasing the ability. Add to that augmented reality applications for outdoor and window displays, it [...]

By |July 28, 2014|Categories: Newsletter|

Management Perspective – “Solitary Refinement”

I do a lot of bicycling.  For workout purposes all year and to-and-from work a couple days a week, Spring through Fall. Outside of the obvious cardiovascular benefits derived from the exercise, it provides me with rare “alone time”, free from common distractions (I don’t even wear headphones – for [...]

By |July 28, 2014|Categories: Newsletter|

Office Ambience and the Benefit of Noise

As marketers, creative problem solving is something that we do on a daily basis. What helps us with that process is music and noise. To us, at times, it can be too quiet to think. Extensive research has been published regarding the topic of noise and brain cognition but recently [...]

By |July 22, 2014|Categories: General|

Top Ten Bike Path Chaos-Causers

Note: Fred spends a lot of time on his bike during the summer. We are often treated to tales of his encounters along the way and he's been good enough to provide us all with the following taxonomy. Wrong Way Wabbits Proud, serious, usually speedy runners who believe their considerable [...]

By |July 21, 2014|Categories: General|

Marketing to women

An interesting item pulled from the latest issue of Adweek, found in an article about marketing to women, “Women control the vast majority of consumer spending in this country, yet when asked in a survey if advertisers understand them, 90% of women said no.” A missed opportunity? I’d say. In [...]

By |July 7, 2014|Categories: General|
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