Work Smarter not Harder… The difference between a workaholic and a top-performer.
Why is “procrastination” considered by some to be a dirty word? Sometimes my best ideas are the product of a tight deadline or pressure of a ticking clock. So, when I came across this article titled “High Performers vs. Workaholics: 7 Subtle Differences,” it intrigued me and, ultimately, validated my [...]
Prepaid Cards – Reshaping the Payments Landscape
They’re not credit cards. They’re not debit cards. They’re a lot like gift cards - but not really. So where do they fit? These handy, reloadable cards function like a debit card, but are not linked to a bank account. Like a retailer’s gift card, the funds are loaded onto [...]
Bitcoin: Is digital currency here to stay?
Conceived in 2008, and used by over 100,000 people around the world, Bitcoin is a whole new kind of money—an electronic-based virtual currency that many of today’s top tech leaders consider the wave of the future. It allows people to buy and sell goods and services outside of banks or [...]
Featured Work – CycleHealth
d.trio is proud to help support an exciting new charity: CycleHealth. Their mission is "To create a new cycle of health in America, starting with the youngest generation." They do this by promoting a series of 'kid adventures that matter', meaning that participants are not only improving their own health [...]
Trending Now – Augmented Reality for Print
Augmented reality may finally be getting cool enough to actual use in support of print advertising. More magazines are adding the ability to use it within their pages and many have even done special issues showcasing the ability. Add to that augmented reality applications for outdoor and window displays, it [...]
Management Perspective – “Solitary Refinement”
I do a lot of bicycling. For workout purposes all year and to-and-from work a couple days a week, Spring through Fall. Outside of the obvious cardiovascular benefits derived from the exercise, it provides me with rare “alone time”, free from common distractions (I don’t even wear headphones – for [...]
3 tips for talking to designers. And 1 for talking to everyone.
The way you speak to a designer can have a big impact on the result of their work. It may make the difference between them giving you their absolute best and them beginning to feel that they can only do exactly what you tell them, even if there may be [...]
Office Ambience and the Benefit of Noise
As marketers, creative problem solving is something that we do on a daily basis. What helps us with that process is music and noise. To us, at times, it can be too quiet to think. Extensive research has been published regarding the topic of noise and brain cognition but recently [...]
Top Ten Bike Path Chaos-Causers
Note: Fred spends a lot of time on his bike during the summer. We are often treated to tales of his encounters along the way and he's been good enough to provide us all with the following taxonomy. Wrong Way Wabbits Proud, serious, usually speedy runners who believe their considerable [...]
Marketing to women
An interesting item pulled from the latest issue of Adweek, found in an article about marketing to women, “Women control the vast majority of consumer spending in this country, yet when asked in a survey if advertisers understand them, 90% of women said no.” A missed opportunity? I’d say. In [...]