Augmented reality may finally be getting cool enough to actual use in support of print advertising. More magazines are adding the ability to use it within their pages and many have even done special issues showcasing the ability. Add to that augmented reality applications for outdoor and window displays, it might be time to take another look. See the following links for some really great examples.
(We don’t work with directly with or for any of these companies, and this is not intended as a plug for any of them)