Featured Work: Synchrony
We've been working with GE Retail Capital Finance for as long as anyone can remember (which means around 14 years). This year, our old client became Synchrony Financial and Synchrony Bank. You've probably seen their piano ads on TV. We've been working with Synchrony Bank and their internal studio to [...]
Pumpkin pumpkin pumpkin spice
If you haven't noticed, you haven't been paying attention: 'tiz the season of PUMPKIN SPICED EVERYTHING. The trend has hit d.trio hard as you can see from our Facebook, blog, twitter and other social media features. We blame Catherine. But she made us pumpkin spice martinis the other day (Video and [...]
Why your marketing should make you nervous
People like their lives to be comfortable. Safe. Predictable. And marketers are certainly no exception. When big budgets are on the line (not to mention people’s necks), marketers tend to play it safe even more. Sticking with what’s worked before seems like a smart thing to do. After all, if [...]
Management Perspective: Time to practice some underthinking.
With the mountain of data and research now available at our fingertips, overthinking issues and challenges is running rampant. Hot messes are hard enough to untangle without adding unnecessary complexities that lead to our getting in our own way. Usually, the greatest solutions are elegant due to their simplicity. That’s [...]
When nice is not so nice
Indirect communications. Here it’s called Minnesota Nice. It’s characterized by a smile and the right words, but possibly not the whole truth. There are probably terms for it elsewhere as well because indirect communications are common in every organization. Subjects are changed or avoided, anger masked and people circumvented, all [...]
What We Learned From This year’s Higher Education Marketing Survey
Our 2014 survey results are in — and with it, several key insights into the highs and lows of higher ed marketing. This year’s audience included admissions, enrollment management and marketing professionals from 39 states. We increased our survey reach by over 60% and the number of respondents jumped up [...]
Apple Pay: Time to Say Goodbye to Plastic Cards?
By now, you’ve probably heard about Apple Pay, the new payment service from Apple coming to an iPhone 6 (or Apple Watch) near you this October. Like most of us, you’re probably wondering what it is and how it works. And so to get you up to speed, here we [...]
How to win friends and influence people? Improve your storytelling skills.
That’s right. Storytelling is a skill (just ask anyone who can’t tell a joke worth a damn). And like any other skill it can be improved and polished with practice. Why work to improve this skill? Because it’ll serve you well in innumerable situations, both personally and professionally. It’ll help [...]
Are you nice?
I recently read two separate business blogs on the subject of “being nice.” The first writer talked about the benefits of being nice and offered some suggestions of ways to do it. He quoted an advertising agency owner (reportedly a nice guy) who is often asked for advice from his [...]
Battle of the Brands: Pumpkin Spiced Latte
Welcome to the d.trio Battle of the Brands! In this recurring series we’ll be seeing how some of our favorite brands stack up against each other in a direct comparison. We’re all suckers for good brand marketing here at d.trio (duh – that’s what we do for a living) and [...]