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PSA about PSL
Well it’s that time of year again. Cooler weather equals leaves changing, sweaters and, of course, the return of Pumpkin Spiced Lattes cluttering your newsfeeds. Instead of rolling our eyes and saying “bah-humbug” (I realize it’s a little early for Christmas references but the PSL has gone to my brain) [...]
Pumpkin Spiced Everything!
Welcome to October! This month at d.trio we're jumping on the biggest craze in the land this time of year and PUMPKIN SPICING EVERYTHING. Stay tuned for videos, recipes, weird image filters, and pumpkin flavored marketing of all varieties. Feel free to chip in and send us your favorite pumpkin [...]
Four steps to better brainstorming.
It makes sense in theory. Coming up with fresh ideas is hard. And we all know that misery loves company. The coffee and donuts don’t hurt, either. Problem is, brainstorming has its faults. Quite a few, actually. And while it might have been a revolutionary idea when Mad Man Alex [...]
Management Perspective: Content whispering
ed·u·cate verb \ˈe-jə-ˌkāt\ : to teach (someone) especially in a school, college, or university : to give (someone) information about something : to train (someone) to do something With back to school underway and lots of talk about learning, I have been reflecting on how marketing has changed, like [...]
Grading your digital marketing: Survey results
Our 2014 higher ed survey results are here! Over 180 college admissions and marketing professionals from 39 states took part in our annual marketing survey. Their responses tell us they’ve expanded their digital toolbox to the saturation point. However, mastering the challenges of channel mix, tactical execution and analysis is another [...]
Agency News: What we did this summer.
Maureen Dyvig Spent 11 days in New York in June. Got to see and do a ton of stuff that I usually don’t have time for. Breaking my foot shortly after the trip was my least favorite thing I did this summer. Megan Devine I spent 5 days with friends [...]
Trending Now: Vogue’s September Issue and the Return of Print Ads
September means fall and back-to-school for most but, for those fashion-obsessed fans out there, September also means the arrival of the (arguably) most iconic print publication ever to hit the press: VOGUE. Rumblings about this year’s Semptember issue selling out had a few of us at d.trio scrambling to the [...]
Featured Client: Best Buy Gift Cards for Business
Working with a range of industry verticals and audiences, our challenge is to create a fresh new look and message for Best Buy’s benefit-loaded B2B gift card program. Our approach is audience driven; both creative and copy versions are tailored to relevant touch points for each publication or vertical, from [...]
