Being smart about college marketing
In the U.S. alone, there are thousands of colleges, universities and trade schools. The exact number depends on many factors. Add to that, the number of educational institutions around the world, and one starts to wonder how on earth a prospective student decides where he or she will go for [...]
Increasing Need for Student Lending Creates Opportunities
Nearly 21 million Americans attend college each year. For students and families contemplating how much they’ll have to pay for a college education, it can feel like they’re chasing an impossible dream. College costs have risen much faster than average inflation for decades. According to Gordon Wadsworth, author of The [...]
Agency News: Visit with the Students at U of M, CLAgency
Scott Meyer, Chief Advancement Officer at the U of M College of Liberal Arts, recently started a new endeavor at the CLA where he’s enlisted current Liberal Arts students to be a part of his internal student agency. His mission is to change the way people talk about Liberal Arts [...]
Trending Now: Ten Years of YouTube
It’s hard to believe that YouTube was started over a decade ago! Did you know that there is an estimated 300 hours of video uploaded every minute? Out of the millions of videos to choose from, these were some of d.trio marketing groups favorites: Mark: https://www.youtube.com/watch?v=CNVPoFkcDxA Danette: https://www.youtube.com/watch?v=UnW3xkHxIEQ Beth [...]
Featured Work: Thrivent Federal Credit Union Student Lending Campaign
For the past year, Thrivent Federal Credit Union has been testing direct mail initiatives targeting students and their parents who are prepping to pay for college. In 2015, we opted for a larger multi-touch campaign that will include four direct mail pieces, online infographics and corresponding social media ads featured [...]
Management Perspective – Liberal Arts
The age-old debate is raging louder than ever. Should higher education graduates come out of school with a prescribed set of skills (technical or business specific) or a broad based education such as a liberal arts degree? This is a tough call because education is expensive and nobody wants to [...]
I hate marketing. And that makes me a better marketer.
I’ve been a graphic designer, art director, and copywriter for a good twenty years and each year my hatred for marketing seems to grow. Okay, to be completely truthful, I don’t hate ALL of it—just most of it. Bad marketing makes me angry. It’s obnoxious, annoying, offensive, boring, and downright [...]
Travel UX
I just returned from some business travel and once again was struck by the lack of “User Experience” that is applied within the airline industry. Boarding process. This is just barely managed chaos (except for Southwest Airlines, which may have it figured out). Just a jammed-up cattle call and a [...]
Working From Home – Surprising Facts and Helpful Tips
Here at d.trio, we are fortunate to have the ability to work remotely when necessary. We have an excellent array of technology tools that allow us to service our clients without skipping a beat. In fact, many of our clients work from home part-time or full-time. The marketing services industry [...]
Why I want an Apple Watch.
Like most of my life, it really comes down to one thing. Marketing. Not just the marketing I’ve seen for the Apple Watch itself. All of which makes it look like the cleanest, slickest, biggest (have you noticed how HUGE they make it look. Targeting the folks with bad eyesight [...]