AmTrust Solutions wanted to test direct-to-consumer marketing for their discount health services product, TotalAdvantage Health. In the past, it had only been promoted through third parties. Since the product is somewhat complex and new to their target audience, we decided direct marketing was the best way to spread the word. So we helped them put together a mail plan, worked with their list provider to determine the best prospects, and designed and developed messaging for both a self-mailer and letter package (for the purpose of testing formats). We also created a follow-up promotional email and a landing page to encourage recipients to learn more about the product and sign up online. We’re still analyzing the final results, but we’ve already learned a lot. Take a look at the campaign we designed.