Psychology of Listicles
Easy to read, scan and digest; it’s no wonder that “listicles” are so popular. For the uninitiated, listicles are articles formatted as a list. One of the first published was probably the Ten Commandments (it was even formatted for tablets). They can also be found in magazines at the grocery [...]
5 Reasons Listicles Work
You are reading the listicle version of the Psychology of Listicles! Below are five reasons listicles are popular among the masses. If you are still wondering what a listicle is at the end of this article, you can read a more in-depth explanation here in the traditional article version. You [...]
The Disappearing ATM: What Does it Mean for Bank Marketers?
There’s been a lot of talk the past several years about declining ATM usage. In fact, the Minneapolis Star Tribune recently did a piece about how banks are considering not renewing their ATM contracts at MSP airport due to a lack of profitability. US Bank, for one, is poised to [...]
Do the right thing and 6 other important principles of culture – Management Perspective
I read this article the other day in Adweek and was struck by how closely it hit home – executives want to work with companies that care about culture. We have a passionate group at d.trio. We fight. We duke it out over the smallest details sometimes. We don't hate [...]
Featured Work: UofM College of Liberal Arts
The University of Minnesota College of Liberal Arts (CLA) engaged d.trio to re-imagine and update their view-book and other elements of their admissions promotions including direct marketing, promotional gift items, and more. d.trio developed a creative look and messaging that capitalized on the student values of CLA: Responsibility, Creativity, Compassion [...]
Is The New Logo No Logo At All?
Coca-Cola is one of the most iconic brands and logos of all time. There is no disputing this, even when written in different languages, it is instantly recognizable across the globe. Today, after a successful, “Share a Coke,” campaign…which saw a variety of names on the packaging, I came across [...]
Stand-up desks: Good for more than just your health
Just over a year ago, Sheryl wrote a blog about her new stand-up desk. Well, actually, it was an attachment to her traditional desk that allowed her to lower and raise her monitor and keyboard. She listed all the health reasons it was important for her to work standing up [...]
Analyzing art
I recently painted a self-portrait and posted it to social media with the question, “Am I done?” I did this because, with the subject matter so close, I wasn’t sure I could see it objectively. There were an interesting array of responses but the one that intrigued me was from [...]
Adwords New Feature, Purchases on Google
Oh just what I wasn’t looking for… I wasn’t in the market for a ChapStick, magazine, ginger & lemon peel flavored bottled water, or VerMint’s organic mints. Frankly I don’t need these things. Rather, I’m bored and waiting to check out at Whole Foods. As you probably know, every product [...]
Successful Brands – Timeless and Timely
Recently, one of my children was suffering from a stomachache. Without a second thought, I went to the medicine cabinet and reached for the Pepto-Bismol. As part of the usual kid-versus-parent battle that ensued, I told that her that I had been taking this medicine since I was a little [...]