cat[&]tonic

Month: July 2015

Psychology of Listicles

Easy to read, scan and digest; it’s no wonder that “listicles” are so popular. For the uninitiated, listicles are articles formatted as a list. One of the first published was probably the Ten Commandments (it was even formatted for tablets). They can also be found in magazines at the grocery [...]

By |July 29, 2015|Categories: Newsletter|

5 Reasons Listicles Work

You are reading the listicle version of the Psychology of Listicles! Below are five reasons listicles are popular among the masses. If you are still wondering what a listicle is at the end of this article, you can read a more in-depth explanation here in the traditional article version. You [...]

By |July 29, 2015|Categories: Newsletter|

Featured Work: UofM College of Liberal Arts

The University of Minnesota College of Liberal Arts (CLA) engaged d.trio to re-imagine and update their view-book and other elements of their admissions promotions including direct marketing, promotional gift items, and more. d.trio developed a creative look and messaging that capitalized on the student values of CLA: Responsibility, Creativity, Compassion [...]

By |July 29, 2015|Categories: Newsletter|

Is The New Logo No Logo At All?

Coca-Cola is one of the most iconic brands and logos of all time. There is no disputing this, even when written in different languages, it is instantly recognizable across the globe. Today, after a successful, “Share a Coke,” campaign…which saw a variety of names on the packaging, I came across [...]

By |July 28, 2015|Categories: General|Tags: , |

Analyzing art

I recently painted a self-portrait and posted it to social media with the question, “Am I done?” I did this because, with the subject matter so close, I wasn’t sure I could see it objectively. There were an interesting array of responses but the one that intrigued me was from [...]

By |July 20, 2015|Categories: General|Tags: , , , |

Adwords New Feature, Purchases on Google

Oh just what I wasn’t looking for… I wasn’t in the market for a ChapStick, magazine, ginger & lemon peel flavored bottled water, or VerMint’s organic mints. Frankly I don’t need these things. Rather, I’m bored and waiting to check out at Whole Foods. As you probably know, every product [...]

By |July 16, 2015|Categories: General|

Successful Brands – Timeless and Timely

Recently, one of my children was suffering from a stomachache. Without a second thought, I went to the medicine cabinet and reached for the Pepto-Bismol. As part of the usual kid-versus-parent battle that ensued, I told that her that I had been taking this medicine since I was a little [...]

By |July 8, 2015|Categories: General|
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