By Published On: July 20, 2015

I recently painted a self-portrait and posted it to social media with the question, “Am I done?” I did this because, with the subject matter so close, I wasn’t sure I could see it objectively. There were an interesting array of responses but the one that intrigued me was from my friend and fellow artist, Jerome. He asked, “Do you think you’re done?” Which begs the question, in creative pursuits, why do you have to live with what is done in order to improve the results? And how do you know when to stop?

In creative development it’s important to have the time and the space to take a step back in the process and let objectivity settle in. This will make good creative great by revealing things that are not immediately obvious, things that it takes our brains some time to process. The reasons for this are based in the way we perceive and process information, as well as our interactions with the world – stored as past experiences. And the more experience you have with something, the more your gut instincts come into play.

There were times in my process where I thought I’d gotten something perfect, and the next time I saw my painting I’d see the proportions were off or the color was slightly wrong. What I was in love with yesterday (the masterpiece syndrome, my Carleton professor called it) today was sub-par. With time, small iterations, feedback and a little objectivity I finished my self-portrait, and I’m pleased with the results. If I had rushed through it, it may have been fine, but not the best it could be.

Designers have it harder than ever because the perception is, if the tools are easier to use, design must be easier than it used to be. The tools may help the technician be more accurate but they don’t drive the creative process, they facilitate it. We still need the talent, the gut instinct, objectivity and time to do our best work. Next time you have a creative project, give it a little extra time to develop and see for yourself.

Please let us know what you think, here or on Facebook and for more information on how the brain processes visual information click here:

http://piktochart.com/5-psychology-studies-that-tell-us-how-people-perceive-visual-information/

About the Author: Megan Devine

Megan Devine
Megan taps into her left-brain logic and right brain creativity—steering the business, bantering with her team, and strategizing on client work. She says it’s her dream job and we believe her. Using her passion and knack for understanding complex connections in business and marketing, she collaborates to create love between brands and customers. She possesses expertise and experience that only comes from persevering in the ever-changing marketing agency world. Megan co-founded d.trio marketing group, now cat&tonic, in January of 2000 and took sole ownership in 2019. Her vision, support, and sheer stubbornness got us through 9/11, the great recession, and a pandemic. She has judged the International ECHO Awards since 2005, has consulted for several organizations, and serves on several boards. Educated at Carleton College, she learned the importance of critical thinking for success. At home she learned the value of a good story.
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