cat[&]tonic

Month: September 2015

Management Perspective: Fishing for new clients

I was recently on a fishing trip in the wilds of far northern Manitoba, and the parallels of trying to catch trophy fish with trying to catch trophy new clients struck me. Successfully angling for a lunker requires a lot of preparation, the proper tools, multiple environmental considerations, skillful execution/presentation, [...]

By |September 2, 2015|Categories: Newsletter|Tags: |

Swipe right for a new job?

What if you could land your dream job with just one flick of your finger? That’s the promise the new app “Switch” is making. Dubbed the “Tinder of job searching,” Switch allows its users and potential employers to swipe left and right on potential jobs and candidates. For those that [...]

By |September 2, 2015|Categories: Newsletter|

Featured work – TruStone Financial TruRate Checking Campaign

Our new client, TruStone Financial, asked us to help them promote their checking accounts—with an emphasis on the brand new TruRate Checking—through in-branch posters, digital ads and direct mail. In addition to the high-interest rate product, they were offering a cash bonus for opening any new checking account. With these [...]

By |September 2, 2015|Categories: Newsletter|Tags: , |

Introducing Conundrums

Literally is no longer "literal". "I" before "E" except after "C" doesn't always work. And often "like" pops up more in a conversation than it does on a kitten video on Facebook. These are some quirks of daily communication that we've noticed at d.trio marketing group. In this section we’ll [...]

By |September 1, 2015|Categories: Newsletter|
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