Monthly Archives

December 2015

Ten Ways Creatives are Like Jedi Knights

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In honor of the upcoming Star Wars film, we bring you:

Ten Ways Creatives are Like Jedi Knights
1. They both dress funny
2. They take pride in fighting for what’s right
3. They see Yoda as a role model
4. They take themselves way too seriously
5. They have strange friends
6. They seek truth, justice, and free meals
7. They can create things out of thin air
8. What they do sometimes seems like magic
9. They are independent, quirky, and somewhat odd
10. They’re really into Star Wars

Featured Work: MN Film Board

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The Minnesota Film TV Board works hard to market Minnesota’s talent, crew and production resources and attract film and television production to Minnesota. They also help facilitate productions taking place in Minnesota by helping with location and scouting, equipment and permitting referrals. When they needed a marketing piece to help impress movie and TV producers and directors they turned to d.trio. We presented them with several ideas and they chose a stunning look book style brochure that uses vibrant photography to highlight all the varied environments that Minnesota has to offer. A pocket inside the back cover carries a card featuring frequently changing information.

work-nov-big

Management Perspective: Millennials are people too

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Millions of characters of content have been published about how to go about attracting customers from the highly sought after Millennial segment. And, from a banking perspective it usually focuses on the necessity of being leading edge with online and, especially, mobile tools and access technology.

That’s all well and good, but I’d opine that maintaining convenient digital access is a worthy and necessary ongoing goal for any financial institution regardless of segment. But don’t let focusing too much on electronic delivery take your eye off the ball of the fundamentals that continue to attract prospects and maintain customers.

Millennials are people too. They’re young, sure, but still have needs common to the broader market. They want sound financial information and guidance – how to manage daily finances, buy a home (or not), use and manage debt, save for now and the future. They want to work with companies that demonstrate they are sensitive to their needs and provide the resources that help them make good financial decisions.

Much of what needs to be delivered still comes from human interaction. Which is why branch delivery still measures as important to this group. There is even increasing evidence that many are actively seeking ways to disengage from overusing technology.

So, certainly don’t ignore providing the next shiny object. But not at the expense of maintaining the service and personal touch that has served you well in the past and will so too in the future.

-Fred

Conundrums: The Mystery of the Semicolon

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These are some quirks of daily communication that we’ve noticed at d.trio marketing group. In this section we’ll be finding, exploring and clarifying communications conundrums in short snippets.

Do you use semicolons in your writing? If you answered no, you are not alone. The purpose of a semicolon is widely misunderstood and many of us prefer to avoid them. However, if you want to take your writing skills to the next level (or at least bring them back to where they were when you took grammar in junior high), following is a summary on the proper use of the mysterious semicolon.

Semicolons have three primary uses:

1) Semicolons help you connect closely related sentences/independent clauses.

Example: Grandma still rides her Harley motorcycle; her toy poodle balances in a basket between the handlebars.

 

2) Semicolons link clauses connected by conjunctive adverbs or transitional phrases.

Example: My father does not approve of his mother cruising around town on a Harley motorcycle; however, Grandma has never cared what anyone thinks.

 

3) Semicolons help to avoid confusion and link lists where the list items contain commas.

Example: On a Harley motorcycle, my grandmother and her poodle have traveled to Anchorage, Alaska; San Francisco, California; and Tijuana, Mexico.

 

To see additional examples with fun visuals, check out http://theoatmeal.com/comics/semicolon

Sources:
Grammar Bytes
The Writing Center – Univ. of Wisconsin – Madison