Megan’s on a podcast!
Megan was a guest on the OWN IT podcast with Christy Hiler. She talked about being in the tiny percentage of female-owned agencies and offered some great advice for [...]
What is intelligent creative and why should you care?
A brand trying to catch the attention of its target audience in a jam-packed marketplace must differentiate itself through innovative marketing. Not in terms of channels and tactics. Everyone has [...]
22 ideas for promoting your new website
Don’t just “go live” and hope people will find that brilliant new website you’re building. Stir up some attention. Here’s some inspiration… Light a fire internally [...]
Nonprofits: Here’s how to get the most from your marketing
Nonprofit marketers are constantly challenged by the less-than-adequate budgets they’re typically given to work with. Some argue that cause-focused companies would do better if they spent more on marketing.1 I [...]
YouTube SEO: How to Rank YouTube Videos in 2023 – Guest Post
Note: The following is a guest post from our friends at Breadnbeyond. YouTube gets more and more popular year after year. Although there have been competitors like TikTok and [...]
Avoid this mistake when launching your brand refresh
Picture this: Your company introduced some new products thanks to your brilliant R&D team. Or you’ve acquired a new business that fits with your long-term growth goals. Or your brand [...]
How to do YouTube Marketing for Travel Agency – Guest post from InVideo
This is a guest post from our friends at InVideo. Enjoy. Are you tired of seeing your travel agency's marketing efforts fall flat? It's time to take your marketing strategy [...]
How to improve company culture: Start with an evaluation of the one you already have.
The culture of an organization is foundational to its success. The benefits of a healthy, high performing and tightly aligned internal culture are invaluable. Employees are more engaged. Performance is [...]
How six “failures” created business success
Over the course of running a business for 23 years, a funny thing happens. One day you look back in time and there’s clarity. Clarity about successes but also [...]
Business transition communications: Tips for weathering the storm
Like it not, your business is probably in some sort of transition. Or it will be very soon. In today’s landscape, that’s just how it is. And everyone in the [...]
A low-risk way to quickly grow your marketing team
The number and variety of tasks you and your team of marketers are responsible for in any given day is mind numbing. There’s a reason the marketing department is called [...]
Say this, not that
9 examples of using data insights to connect with customers In our recent research paper we used data from the Resonate Ignite Platform to pull a Personal Values Report [...]