Monthly Archive: April 2012


Marketing to Affluents: Know their Communities

  by Jordan Bainer The book Our Patchwork Nation: The Surprising Truth About the “Real” America has piqued my interest regarding how to better define consumer targets across the United States. Media tends to...


Marketing to Affluents: Savings Appeal

by Maureen Dyvig In volatile economic times, most consumers tighten their belts and make better-informed shopping choices, especially when it comes to luxury items. An interesting side effect of the recent economic recovery has...