By Published On: July 1, 2013

I swear I’m a time traveler. No, it’s not jet lag, it’s how much has changed during my relatively short stint of judging the DMA’s ECHO Awards. Of course I’ve been involved in the the massive marketing shift, as d.trio has evolved over time as well, but reflecting on my ECHO years reveals such a clear path:

  1. Early years: the entries (mostly from the U.S.) focused on Direct Mail Marketing (creative, offer and list). We were inspired by the creativity, the paper choices, the dimensional pieces – that one channel could be so innovative and effective – and oh, the size of the budgets!
  2. More recently: digital and interactive marketing changed the ECHO Awards landscape to multichannel marketing.
  3. Then the recession hit: reducing budgets and ushering in the brave new world of Social Media and video.
  4. Now: submissions from all over the world are mostly integrated digital/interactive programs and little mail.

How many years have elapsed? 20 years you say? Nope. Just 7…now where did I put that time machine…?  -Megan

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
Tim
Revealing the big challenges in higher education marketing