For several years in a row, we’ve created direct mail for Thrivent Federal Credit Union’s annual membership campaign. Each year, the campaign includes a special bonus offer for signing up for a new checking account, plus an extra donation to charity.
This year, they decided on three touch points to get their message out – two postal mailers and one email. d.trio wrote copy for all three, and designed the two mailers.
Results aren’t yet available for the 2016 campaign, but the 2015 promotion resulted in a boost in new members, just as they anticipated.