By Published On: May 30, 2016

For several years in a row, we’ve created direct mail for Thrivent Federal Credit Union’s annual membership campaign. Each year, the campaign includes a special bonus offer for signing up for a new checking account, plus an extra donation to charity.

This year, they decided on three touch points to get their message out – two postal mailers and one email. d.trio wrote copy for all three, and designed the two mailers.

Results aren’t yet available for the 2016 campaign, but the 2015 promotion resulted in a boost in new members, just as they anticipated.

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About the Author: cat-tonic

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Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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