Fall means many things – cooler weather, back to school, and the revealing of next year’s car models. TruStone Financial believes that’s the perfect time to promote a special auto loan rate, and we helped with the campaign.
The past few promotions we created for TruStone included fun lifestyle images that reflect their brand and personality. This time we went down a different road (pun intended).
We used “driver’s perspective” images with bold colors and tints to create the excitement of being behind the wheel. And we used a combination of city and rural images to relate to all kinds of drivers.
As with all their campaigns, TruStone is using multiple tactics to get the word out, including in-branch posters and handouts, bill stuffers and online banners. The campaign is currently in the market, so check out our work in their branches – or better yet, apply for a new loan with a great low rate!