By Published On: October 4, 2016

Fall means many things – cooler weather, back to school, and the revealing of next year’s car models. TruStone Financial believes that’s the perfect time to promote a special auto loan rate, and we helped with the campaign.

The past few promotions we created for TruStone included fun lifestyle images that reflect their brand and personality. This time we went down a different road (pun intended).

We used “driver’s perspective” images with bold colors and tints to create the excitement of being behind the wheel. And we used a combination of city and rural images to relate to all kinds of drivers.

As with all their campaigns, TruStone is using multiple tactics to get the word out, including in-branch posters and handouts, bill stuffers and online banners. The campaign is currently in the market, so check out our work in their branches – or better yet, apply for a new loan with a great low rate!

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About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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