By Published On: April 25, 2018

Earlier this year, Gateway Bank contacted us for help in promoting their new Edina branch. A community bank offering both business and personal banking services, Gateway wanted to reach out to their Edina neighbors to generate awareness of the new location.

For our creative strategy, we leveraged one of the features that we felt exemplified Gateway’s friendly, community approach—the fact that they always have fresh-baked chocolate chip cookies available for their customers. To let people know about this unique benefit, and to offer a convenient way for visitors to check out the new Edina branch, we created the world’s first CTM (Cookie Teller Machine). To support the concept, a double postcard mailer included a coupon for a free cookie that could be redeemed in the branch or at Gateway’s drive-thru teller machine.

Gateway loved the idea, but the question was whether or not we could make it happen—early attempts at sending a cookie through the pneumatic teller machine tube weren’t pretty. But after a couple tests—and some bubble-wrap packaging—we were good to go.

Two other direct mail pieces rounded out the campaign—a campaign that both stood out from the clutter while communicating Gateway’s smart, helpful, friendly personality in a fresh, engaging way.

gateway

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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