Our new client, van Wagenen, who provides insurance-related products and services to its customers, was in need of some new marketing materials.
First, several of their product brochures needed updating—they were created several years ago and served primarily as a listing of products and services. As an agency that’s always looking to craft the right blend of product offerings with benefit-oriented messaging, we went about the business of learning everything we could about van Wagenen, their target audience, and the information they wanted to share. The result is two new brochures that describe how they can help address their client’s specific needs with their unique mix of people and products.
Second, they needed an email invitation created quickly for an event they were hosting at a trade show in Las Vegas. We put together a communication plan, designed the emails and landing page in their CRM, and scheduled the blasts leading up to the event. We’re happy to say that it was a success. In the words of our client
“We maxed out our RSVPs! I cannot thank you and your team enough for your help. I truly could not have pulled this off without your help with the email automation and overall assistance.”
Third, they wanted to promote one of their most popular product solutions to a targeted list of customers and prospects through direct marketing. Using our tried-and-true method of addressing audience pain points, we created a series of self-mailers and emails that highlighted van Wagenen’s ability to help address these issues. Each piece directs readers to a new landing page that offers additional info on the production solutions and gives them a chance to get in touch via phone or email. The campaign is still in progress, but already they’ve seen a 7.5% response rate and a 1.7% conversion rate (qualified sales leads).