Before you begin: branding assessment worksheet

By January 7, 2019 B2B, General No Comments
decBS01_blog-image

Are you considering a brand refresh or brand assessment for the new year? Whether you plan on engaging a branding or marketing agency or conducting your own review, taking a little time to locate resources and establish your access to key information can save frustration and delays along the way. Before you begin, take the time to write down the answers to the series of topics below, or download this worksheet to make the task a little easier!

1. AUDIENCES

A.) List your target audiences and any personas you’ve developed.

B.) List the location of customer testimonials or research you have on file.

2. INTERNAL PERCEPTIONS

A.) List locations of any employee survey information you have on file.

B.) List location of any company culture materials (company values statements, culture exercises, etc) you have on file.

3. SOCIAL MEDIA

List your social media accounts and account owners and how to get access to their data and analytics.

4. ANALYTICS

List any analytics software or mechanisms currently running and how to access them (ex: Google Analytics for website, Jim has admin access).

5. COMPETITION

List your competitors and their website addresses, social media accounts and note the areas you believe they are outperforming you.

6. BRAND RESOURCES

A.) Do you have brand guidelines developed for your company? List the last time they were updated and where they are located:

B.) List any additional brand guidance available and where to find it:

C.) List your primary brand items (ex: logo, sales brochure, website, business cards, etc).

D.) List where physical or electronic versions of your brand items can be found.

With that information at hand you’re ready to take a deeper look at how your brand is performing, or to start a conversation with an outside agency. Happy branding!

Author Beth Seitzberg

Beth is the art director at d.trio.

More posts by Beth Seitzberg

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.