d.trio has been around a long time (19 years and counting) and our services and capabilities have changed and evolved A LOT over that time. We figured that some of our past and current clients who typically work with us on a particular kind of project might like to know about some of the other work we do. We also figured that they might like some cool decoration for their cubicles.
After a bunch of great teamwork brainstorming ideas, we decided to turn the creative team loose on the idea of changing classic movie titles into marketing related content. Because most of our clients are marketers or work in corporate environments, we focused on messages that would resonate with their everyday challenges. Things like managing agency relationships, or analytics and measurement, or the joy of working with legal and compliance departments.
The resulting posters were sent as a series (with popcorn included) and pushed folks to a landing page where they could quickly learn more about our expanding capabilities. The posters created quite a buzz and we heard from some people we haven’t talked to in years, which is exactly what we were hoping for. The creative came together so well that we’ve expanded it for use on a prospecting campaign.