Category: General

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The Coffee Stain Theory and Branding

Your brand.  That treasured sense of self that your company strives to project and perpetuate every day is as fragile as it is critical to your success.  That’s why one should never discount the...

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A rant against lazy marketing

As marketers we have the luxury of knowing something about the people we market to. We have data dashboards, trends, purchase information, generational knowledge – and the list goes on.  There are ample opportunities...

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Get a better brain

So, you’ve got goals, and one of them is to advance in your career. With so many paths available to enhance your abilities (online training, formal education, mentors), where do you start? Maybe it’s...

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Growth.

The best time to plant a tree is 20 years ago. The second best time is today. An Ancient Chinese Proverb, simultaneously telling us it’s never too late and, “Wow, you’re really late.” But...

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Being in too many places

Every day there is a new and exciting technology or social network. A lot of corporations tend to jump in thinking that it will be the next big success story and pretty soon they...

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A lesson in brevity

Sometimes you can say more with fewer words. Following is a recent post made by my friend, a middle school science teacher. Student: “I’m going to miss class tomorrow, I have to go to...

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Double black diamonds, anyone?

Some people think I’m crazy because when I go on vacation, I don’t relax. I go. Hard. For instance, I like to go to the top of the mountain, feel the sun on my...

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About Us – It’s Not All About You

Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website.  It seems the majority of these sections I read are vague, confusing, trite,...