Eye tracking basics. Guest blogger: A...
What do your customers really see when they read your website pages? Read on for illumination from Alexandra, our...
Get your messages chosen.
There’s too much stuff in my head today. It’s as cluttered as my desk and email inbox. I’m not alone, but...
Are you engaged in social marketing?
In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly...
The aftermath of recession marketing:
How low can you go? I’m not talking the Limbo here. No – I’m talking about marketing campaigns (digital, direct,...
10 Reasons to Embrace Change:
Change is good. It has to be because business is always in flux. So we’re better off embracing it, not fighting...
2010 resolution follow-up #5 – What d...
What do your customers really think? If your company has changed in the last year (and most have), it’s a good time...
2010 resolution follow-up #4 – Is it ...
Are you responsible for your company’s brand? When you look at it, do you see it – I mean really see it? Most of...
2010 Resolution follow-up #3 – Get ou...
One-channel marketing is dead. If you are stuck on using only one or two channels, you are missing opportunities in...
2010 Resolution follow up #2 – Try so...
Does your marketing plan looking like it did 2 years ago, or have you added some new strategies? Is the year 2010 the...
2010 Resolution follow up #1 – Stop H...
You’re really going to have to make things happen for your company, and for job security this year. The depression...
How to job-search in a hostile econom...
Lately I’ve been asked for advice on what to do to find a job in marketing in a down economy. I too graduated in a...
Top 10 Resolutions for 2010
Have you made your resolutions for 2010 yet? Maybe you’re not the type that makes resolutions, or maybe you’re...






