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Eye tracking basics. Guest blogger: A...

What do your customers really see when they read your website pages? Read on for illumination from Alexandra, our...

posted on: Jul 27, 2010 | author: admin

Get your messages chosen.

There’s too much stuff in my head today. It’s as cluttered as my desk and email inbox. I’m not alone, but...

posted on: Jul 7, 2010 | author: admin

Are you engaged in social marketing?

In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly...

posted on: Jun 2, 2010 | author: admin

The aftermath of recession marketing:

How low can you go? I’m not talking the Limbo here. No – I’m talking about marketing campaigns (digital, direct,...

posted on: May 14, 2010 | author: admin

10 Reasons to Embrace Change:

Change is good. It has to be because business is always in flux. So we’re better off embracing it, not fighting...

posted on: Apr 19, 2010 | author: admin

2010 resolution follow-up #5 – What d...

What do your customers really think? If your company has changed in the last year (and most have), it’s a good time...

posted on: Mar 22, 2010 | author: admin

2010 resolution follow-up #4 – Is it ...

Are you responsible for your company’s brand? When you look at it, do you see it – I mean really see it? Most of...

posted on: Mar 2, 2010 | author: admin

2010 Resolution follow-up #3 – Get ou...

One-channel marketing is dead. If you are stuck on using only one or two channels, you are missing opportunities in...

posted on: Feb 17, 2010 | author: admin

2010 Resolution follow up #2 – Try so...

Does your marketing plan looking like it did 2 years ago, or have you added some new strategies? Is the year 2010 the...

posted on: Feb 12, 2010 | author: admin

2010 Resolution follow up #1 – Stop H...

You’re really going to have to make things happen for your company, and for job security this year. The depression...

posted on: Feb 8, 2010 | author: admin

How to job-search in a hostile econom...

Lately I’ve been asked for advice on what to do to find a job in marketing in a down economy. I too graduated in a...

posted on: Feb 1, 2010 | author: admin

Top 10 Resolutions for 2010

Have you made your resolutions for 2010 yet? Maybe you’re not the type that makes resolutions, or maybe you’re...

posted on: Jan 5, 2010 | author: admin

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