d.trio's blog

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About Us – It’s Not All About You

Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website.  It seems the majority of these sections I read are vague, confusing, trite,...

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Google Glass and Me

I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable...

SHARK

Lasers, Juice and a Briefcase of Money

When I picked up the phone, my client almost burst out of it with excitement as they shared with me their new, brilliant idea! I was thrilled they had picked me to help and...

featwork

Featured Work

Being prepared for opportunity is one of the best advantages of having quality branding and messaging. We recently saw how this can be very effective when one of our clients wanted to do something...

manage

Our trip to Google

As agency owners we sometimes have access to some pretty nice perks. One such perk happened a few weeks ago when we got to visit Google headquarters in California. The first thing we saw...

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5 Ways to a Better Headline

The digital world has changed the way marketers and advertisers write. For better or worse, it has changed. We now have to bend to the will of SEO and the almighty Google. Headlines have...

wrong

Sometimes it all goes horribly wrong

So. Yeah. The last few days have been rough on the d.trio blog. Those of you who were watching, and I know some of you were because you emailed or called (Hi, Les, thanks),...