d.trio marketing group announces the hiring of Julie Genung as Senior Account Executive. Genung brings over a decade of account and creative management experience to the agency’s financial services sector accounts.
Fiserv, a leading global provider of information management and electronic commerce systems for the financial services industry, was looking for a fun way to connect with prospects and introduce the many services that Fiserv provides.
One of the greatest challenges facing marketers today is the effective use of multiple channels and media. d.trio marketing group presented on this topic to The Minnesota Retailer’s Association Board of Directors on October 14.
d.trio marketing group announces the hiring of Jordan Bainer as Senior Account Executive. Bainer will add tremendous experience within the higher education and non-profit account services sector.
It was the public relations debacle heard ’round the Twitterverse. On the day of the Casey Anthony verdict, Entenmann’s, a company that manufactures and delivers sweet baked goods, was using the common strategy of adding trending hashtags to get attention for its brand.
Be honest. We all have two lives these days online – one personal and one professional. If you have a single personal profile, your public image is incredibly vulnerable to intrusion through changing privacy parameters to your old college friends tagging you in photos. By creating a wall between your two worlds, you can have as much fun as you want on your personal page while creating a professional image on your public profile page consistent with your brand.
Someone recently forwarded me an email with some quotes written by David Ogilvy – a true genius in the advertising industry. One of the quotes read “The more informative your advertising, the more persuasive it will be.” This statement is brilliant in its simplicity – and a great reminder for those of us that spend our days trying to find effective ways to communicate our marketing messages.
Google is always testing and experimenting with new and creative ways to display the best possible result for your Internet search. This experimentation has made it more challenging for SEOs to stay on top of Google’s frequent changes to their top secret search engine ranking algorithm.