5 Reasons You Need a Public Profile on Facebook

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Be honest. We all have two lives these days online – one personal and one professional. If you have a single personal profile, your public image is incredibly vulnerable to intrusion through changing privacy parameters to your old college friends tagging you in photos. By creating a wall between your two worlds, you can have as much fun as you want on your personal page while creating a professional image on your public profile page consistent with your brand.

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Why Email Marketing Would Make David Ogilvy Smile

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Someone recently forwarded me an email with some quotes written by David Ogilvy – a true genius in the advertising industry. One of the quotes read “The more informative your advertising, the more persuasive it will be.” This statement is brilliant in its simplicity – and a great reminder for those of us that spend our days trying to find effective ways to communicate our marketing messages.

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HOW TO: Cure Social Media Burnout

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Everywhere I turn, there’s a new social network, another social media utility and another account to set up. Obviously, it’s impossible to be an active member of every site that comes around, but it sure doesn’t stop people (including yours truly) from giving it a “college try.” Before long, I found myself suffering from social media burnout. Been there? Well, there are some steps you can take to prevent yourself from falling in the same trap or cure yourself of social media burnout if you’re already there.

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