Tagged: advice

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Double black diamonds, anyone?

Some people think I’m crazy because when I go on vacation, I don’t relax. I go. Hard. For instance, I like to go to the top of the mountain, feel the sun on my...

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About Us – It’s Not All About You

Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website.  It seems the majority of these sections I read are vague, confusing, trite,...

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Lasers, Juice and a Briefcase of Money

When I picked up the phone, my client almost burst out of it with excitement as they shared with me their new, brilliant idea! I was thrilled they had picked me to help and...

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Management Perspective

Recently I watched a short creative morning talk by Seth Godin. Speaking about his marketing career, he said he wasn’t a strategic marketer until well into his career, maybe 10 years – it changed...

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Read, Reflect and Relax

Technology is amazing. It can help us make great presentations, keep us up-to-date on what is going on in the world and we can now be connected 24/7 and 365 days a year. Our...

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Marketing in a tech-driven world

We’re all aware of how much marketing has changed in 5 years and as a marketing company, d.trio’s looked for ways to marry traditional, paper-based tools and channels with digital counterparts. We’ve started seeing...

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UX Design Principles

Recently, d.trio has worked on a number of client projects with a strong user experience component. This work has acted as a reminder of how the laws of UX design tie into influencing customers’...

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5 Simple Tips for Business Travel

Visiting out of town clients or pitching to a prospective client is extremely valuable in strengthening relationships and building new ones. Plus, it is fun to see people in person. Here are my personal...