Tagged: branding

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Google Glass and Me

I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable...

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d.trio featured work: Japs-Olson Company

Tasked with creating new sales material for Japs Olson printing company, d.trio jumped at the opportunity. We wanted to create something that balanced the strength and history of the company that also showcased their...

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Brand Reinvention

Reinventing a brand is a delicate science. It requires careful consideration of current brand perceptions along brand aspirations for the future. The most successful rebrands are rooted in truth (e.g., “are audiences perceptions in...

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Social Media: Brands Celebrate Newsworthy Events

With social media’s ever-growing influence over the past decade, brands have been able to more quickly align themselves to major news events or human accomplishments than possible in the past. Using social channels and...

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RED. Got your attention?

We all know that red is one of the most attention grabbing colors in the spectrum, used for centuries (ok, decades) in eye catching bursts and to highlight text that has been designated as...

Marketing Intervention Results

Call us crazy. Maybe we are. Busy with other client work we envisioned and created an event that would benefit one lucky company, charge us up, kick up our creativity, and keep us up...

Marketing Intervention – 24 Hours Free

Can you feel the excitement in the air? What is it? Optimism? Growth? Creativity? Yes – it ’s the Marketing Intervention! On the heels of updating our brand and morphing our business, we decided...

New beginnings

Nine months into the year I look back at the advice offered in this blog early in 2010 and I can pretty much run the checklist for d.trio. Embrace change – check. Try new...