Tagged: direct marketing

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Principles of Improv

Note: As part of our Art Month theme, some of us are sharing the creative pursuits that enrich our lives, both at work and outside of it. by Jordan Bainer If you look hard...

Why Email Marketing Would Make David Ogilvy Smile

Someone recently forwarded me an email with some quotes written by David Ogilvy – a true genius in the advertising industry. One of the quotes read “The more informative your advertising, the more persuasive it will be.” This statement is brilliant in its simplicity – and a great reminder for those of us that spend our days trying to find effective ways to communicate our marketing messages.

Creativity vs. the Hard Stuff

I’ve had blogger’s block. I don’t know why, but it got worse as the Super Bowl got closer. Intimidated by the extreme creativity and sheer enormity of the budgets for advertising during the Super...

Marketing Intervention – 24 Hours Free

Can you feel the excitement in the air? What is it? Optimism? Growth? Creativity? Yes – it ’s the Marketing Intervention! On the heels of updating our brand and morphing our business, we decided...

Get your messages chosen.

There’s too much stuff in my head today. It’s as cluttered as my desk and email inbox. I’m not alone, but that’s little consolation to a marketer whose job it is to cut through...

The aftermath of recession marketing:

How low can you go? I’m not talking the Limbo here. No – I’m talking about marketing campaigns (digital, direct, email and emerging media) that were created, launched and sent out in 2009, internationally....

2009 is dead! Long live 2010!

I’ve never been one to walk into the office and hope the day would bring me nothing but predictable things. The year 2009 has been a year of change and change strikes fear into...