Tagged: engagement

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Campaigns I Loved 2012

Thinking back to 2012, I really loved the following ad campaigns for being smart, insightful, and fun to experience. What campaigns did you love from last year?   Red Bull: Stratos What they did:...

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Gamification and Millennials

by Jordan Bainer, Senior Account Executive at d.trio Video games were a huge part of my childhood. As a kid, I was obsessed with finding all the hidden whistles in Super Mario Brothers 3...

Marketing Intervention Results

Call us crazy. Maybe we are. Busy with other client work we envisioned and created an event that would benefit one lucky company, charge us up, kick up our creativity, and keep us up...

The 12 days of marketing

The end of the year is a time of reflection and review, so the next time you find yourself humming along with the 12 days of Christmas, make it productive. Here’s a perfect opportunity...

Get your messages chosen.

There’s too much stuff in my head today. It’s as cluttered as my desk and email inbox. I’m not alone, but that’s little consolation to a marketer whose job it is to cut through...

Are you engaged in social marketing?

In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly social marketing. There are different ways of accomplishing engagement but it has to be interesting, sincere and...