Tagged: future of marketing

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Google Glass and Me

I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable...

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Marketers and cyber security

If you’ve worked in marketing, especially direct response marketing, for any length of time you are already well aquainted with the need to protect customer data. From locking data tapes in a safe to...

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Proven Attention Getters – Management Perspective

In spite of many reports to the contrary, marketing through traditional channels is still very much alive.  Clearly, newer channels (digital, web, social etc.) are being successfully employed throughout the marketing landscape, but proven...

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Marketing in a tech-driven world

We’re all aware of how much marketing has changed in 5 years and as a marketing company, d.trio’s looked for ways to marry traditional, paper-based tools and channels with digital counterparts. We’ve started seeing...

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UX Design Principles

Recently, d.trio has worked on a number of client projects with a strong user experience component. This work has acted as a reminder of how the laws of UX design tie into influencing customers’...

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Stop Hating on Millennials

by Jordan Bainer I’m getting a little tired of all the Millennial generation hatin’. Boomers say that Millennials don’t take things serious enough; Xers say that Millennials won’t stop talking about themselves (which ironically,...

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Gamification and Millennials

by Jordan Bainer, Senior Account Executive at d.trio Video games were a huge part of my childhood. As a kid, I was obsessed with finding all the hidden whistles in Super Mario Brothers 3...