Tagged: marketing

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About Us – It’s Not All About You

Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website.  It seems the majority of these sections I read are vague, confusing, trite,...

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Google Glass and Me

I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable...

SHARK

Lasers, Juice and a Briefcase of Money

When I picked up the phone, my client almost burst out of it with excitement as they shared with me their new, brilliant idea! I was thrilled they had picked me to help and...

2014 Global Design Trends

As a creative agency, we like to keep pulse on design trends.  Shutterstock, a technology company providing photos, illustrations and videos to creative professionals worldwide, has identified the following trends for the 2014. 1)...

jancustomers

Manage your Greatest Asset

No, we’re not talking about insurance. We’re talking about your customer data. Careful management of your customer data is one of the smartest things you can do for your business. Customer marketing should be...

ppt

Putting PowerPoint On A Stage

by Maureen Dyvig, partner at d.trio PowerPoint. We love it. We hate it. We love to hate it…especially when it makes that occasional font size, bullet shape or spacing decisions for us. Most of...

LOGOS.indd

Trends in Logo Redesign

The logo is the primary expression of a company’s brand. There is more equity in this single visual asset than any other part of the brand identity. Voice, photographic style, typography, customer service philosophy?...

manage

Management Perspective

Marketing lessons from a new puppy. There’s no better way in my book of gaining renewed perspective on, well, everything, than getting a new puppy (which I just did).  Watching them interact with their...

mindcandy

The history of Black Friday

Is there anything more thrilling than the hunt for a good bargain? Probably, but with Black Friday, Small Business Saturday and Cyber Monday right around the corner gift shopping is at the top of...