Tagged: marketing

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Being smart about college marketing

In the U.S. alone, there are thousands of colleges, universities and trade schools. The exact number depends on many factors. Add to that, the number of educational institutions around the world, and one starts...

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The ABC’s of Problem Solving

When you really boil it all down, life (and business), is really just an endless stream of problem solving. Some problems are simple, but others are big, hairy, complex beasts that can cause a...

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The hidden secrets of color

Much as been said and or written about the way color shapes our world, our attitude and our thoughts. This, you may be happy to hear, will not be a blog about the psychology...

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About Us – It’s Not All About You

Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website.  It seems the majority of these sections I read are vague, confusing, trite,...

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Google Glass and Me

I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable...

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Lasers, Juice and a Briefcase of Money

When I picked up the phone, my client almost burst out of it with excitement as they shared with me their new, brilliant idea! I was thrilled they had picked me to help and...

2014 Global Design Trends

As a creative agency, we like to keep pulse on design trends.  Shutterstock, a technology company providing photos, illustrations and videos to creative professionals worldwide, has identified the following trends for the 2014. 1)...