Tagged: media mix

Are you engaged in social marketing?

In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly social marketing. There are different ways of accomplishing engagement but it has to be interesting, sincere and...

The aftermath of recession marketing:

How low can you go? I’m not talking the Limbo here. No – I’m talking about marketing campaigns (digital, direct, email and emerging media) that were created, launched and sent out in 2009, internationally....

Global thoughts

Went to a wedding this weekend. Fun time, completely unexpected. Who knew southern Wisconsin was a melting pot of ethnicity, culture and experiences. This was one microcosm of the world and it drove home...