Tagged: multi-channel marketing

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What’s Make a Campaign Fresh?

We’ve all heard the adage “there are no new ideas; there are only new ways of making them felt.”  Whether it’s true or not, we all face the daily challenge of finding unique and...

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Campaigns I Loved 2012

Thinking back to 2012, I really loved the following ad campaigns for being smart, insightful, and fun to experience. What campaigns did you love from last year?   Red Bull: Stratos What they did:...

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Marketing in a tech-driven world

We’re all aware of how much marketing has changed in 5 years and as a marketing company, d.trio’s looked for ways to marry traditional, paper-based tools and channels with digital counterparts. We’ve started seeing...

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Marketing to Affluents: Savings Appeal

by Maureen Dyvig In volatile economic times, most consumers tighten their belts and make better-informed shopping choices, especially when it comes to luxury items. An interesting side effect of the recent economic recovery has...

Creativity vs. the Hard Stuff

I’ve had blogger’s block. I don’t know why, but it got worse as the Super Bowl got closer. Intimidated by the extreme creativity and sheer enormity of the budgets for advertising during the Super...

Marketing Intervention – 24 Hours Free

Can you feel the excitement in the air? What is it? Optimism? Growth? Creativity? Yes – it ’s the Marketing Intervention! On the heels of updating our brand and morphing our business, we decided...

Get your messages chosen.

There’s too much stuff in my head today. It’s as cluttered as my desk and email inbox. I’m not alone, but that’s little consolation to a marketer whose job it is to cut through...