Tagged: social media

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Social Media: Brands Celebrate Newsworthy Events

With social media’s ever-growing influence over the past decade, brands have been able to more quickly align themselves to major news events or human accomplishments than possible in the past. Using social channels and...

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Pinterest: 6 Do’s and Don’ts for Marketers

by Jordan Bainer, Senior Account Executive at d.trio All the internet is abuzz with marketing bloggers, social media experts, and data research firms extolling Pinterest for it’s ability to draw in users to visual...

5 Reasons You Need a Public Profile on Facebook

Be honest. We all have two lives these days online – one personal and one professional. If you have a single personal profile, your public image is incredibly vulnerable to intrusion through changing privacy parameters to your old college friends tagging you in photos. By creating a wall between your two worlds, you can have as much fun as you want on your personal page while creating a professional image on your public profile page consistent with your brand.

HOW TO: Cure Social Media Burnout

Everywhere I turn, there’s a new social network, another social media utility and another account to set up. Obviously, it’s impossible to be an active member of every site that comes around, but it sure doesn’t stop people (including yours truly) from giving it a “college try.” Before long, I found myself suffering from social media burnout. Been there? Well, there are some steps you can take to prevent yourself from falling in the same trap or cure yourself of social media burnout if you’re already there.

Is comfort good?

I spent the weekend at an event that took me out of my comfort zones, and it made me think about the role comfort plays in our business and personal lives. During this event,...

Are you engaged in social marketing?

In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly social marketing. There are different ways of accomplishing engagement but it has to be interesting, sincere and...