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Category: Higher Education

Does Influencer Marketing Deserve All The Buzz?

There’s a lot of attention being given to influencer marketing these days. The idea behind it is pretty intriguing: Instead of targeting an entire audience, you focus your efforts on certain key “influencers”—those with a large, dedicated social media following—and let them do the talking for you. A recent study [...]

By |March 28, 2017|Categories: Higher Education|

Engaging Apps Part II: Creating Your App Development Strategy

Last month we talked about the range of mobile app features and usage by colleges and universities.  Assuming you’ve now identified your target audiences, you’ll need an overarching development strategy to ensure your new apps are meeting your institution’s needs. Here are some suggestions for moving forward. WHAT’S YOUR PRIORITY? [...]

By |February 15, 2016|Categories: Higher Education|

Engaging Apps Part I: Exploring the Features and Benefits

With over 90% of college students using smartphones, it’s no surprise that mobile platforms for higher education have risen to a new level. Administrators, recruiters and marketers are using apps in creative, unexpected ways to broaden and deepen engagement across all user groups - from prospective and current students to [...]

By |January 18, 2016|Categories: Higher Education|

Direct Mail for Admissions Marketing – 5 Ways to Stand Out From the Crowd

My colleague’s 17-year-old daughter is a college-bound, and for over a year she has been deluged with college admissions materials. Deluge is an understatement! Sheryl kindly saved them for me as a representative sampling of the current market. Diving into the pile served as a great reminder of direct mail [...]

By |May 27, 2015|Categories: Higher Education|Tags: , , |

Grading your digital marketing: Survey results

Our 2014 higher ed survey results are here! Over 180 college admissions and marketing professionals from 39 states took part in our annual marketing survey. Their responses tell us they’ve expanded their digital toolbox to the saturation point. However, mastering the challenges of channel mix, tactical execution and analysis is another [...]

By |October 1, 2014|Categories: General, Higher Education, Newsletter|

The Landing Page Checklist

Is your institution in need of a landing page overhaul?  We can help.  Last month we talked about why landing pages are needed and the tangible benefits they offer.  In this blog we’ll cover the key elements of effective landing page design.  By keeping these in mind throughout the design [...]

By |May 30, 2014|Categories: Higher Education|
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